Protecting brand reputation – tips for success

The reputation of a brand or business can be very valuable but they can become tarnished in a moment. Ruari McCallion reports on how to put structures in place to build, manage and protect the good name of an organisation.

New Cat lift trucks fight corrosion

Water and grime can be a major problem for lift trucks in sectors like the fishery business – but a new range of electric counterbalanced lift trucks unveiled by Cat® Lift Trucks in October will help end users beat the threat they pose.

Robin Meczes finds out more.

Recruiting the perfect fork lift truck operator

A great deal of responsibility lies in the hands of a lift truck operator, so getting the recruitment process right can prevent many problems and enhance productivity.

Gay Sutton finds out how to ensure the selection process is effective.

The modern forklift salesforce: what works?

Today’s salespeople are sophisticated, knowledgeable and with all their equipment’s specifications at their fingertips or in their SmartPhone.
Is there any place left for old-style personal relationships?

Ruari McCallion asks around.

Materials handling training for the future warehouse workforce

There is a skills gap affecting materials handling industries across Europe – but it may not conform to general expectations. The question is: how do businesses deal with it?